Managing Multiple Social Network Accounts

Recently I came across HootSuite Twitter client and I’m pretty impressed.

It’s a simple web-based application for managing single or multiple Twitter profiles through one interface. This application does more than just tweeting outside Twitter. HootSuite, enables users to manage their profiles with multiple editors on each profile (if more than one), schedule tweets, track stats, RSS their content to submit into blogs and websites. The interface displays vertical columns of a user’s tweets timeline, with drag-and-drop functionality and embeddable columns.

Further to Twitter it integrates Facebook (Profile and Management of Fanpages), LinkedIn and Ping.fm status updates allowing users to manage their various social profiles from one location, and to schedule updates in advance. In addition, the system allows users to update GTalk, Tumblr and several other social networks, which are particularly popular amongst businesses. In essence, HootSuite is more of a social media account management tool, which I think is very useful for entrepreneurs and business professionals and, indeed, marketers and sales executives who rely heavily on social media to engage with their audience. As of today, all of these features are available through HootSuite‘s new iPhone application that was unveiled yesterday by the developers.

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