Comundia

About the powerful social and economic change when girls have the opportunity to participate in their society.

There are 600 million adolescent girls living in poverty in the developing countries. By giving one of these girls a chance, you start the girl effect. If you help these girls to have safe places to meet, education, legal protection, health care, and access to jobs, they can thrive. And if they thrive, everyone around them thrives, too.

Visitors to the website learn about “the girl effect,” the ability of adolescent girls in developing countries to bring unprecedented social and economic change to their families, communities and countries. For example, studies show women reinvest 90% of their income into their families but a man will reinvest 30-40%. The website helps to learn, change and share and gives tools for girls and women to spread the word.

I was deeply touched when I watched the girl effect.

It’s well known that Social Networking Activity is growing enormously worldwide.

An interesting study provided by Datamonitor predicts within the next four years there will be 107 millions members of Social Networks in Europe – compared to a current total of 41,7 mio Europeans.

The European Ranking is:
No 1: UK is the leader with 6 million users growing up to 27,1 mio in 2012.
No 2: France follows with current 8,9 mio users increasing up to 21,3 mio in 2012.
No 3: Germany currently has 8,6 mio users growing up to 21,7 mio of users in 2012.
No 4: Spain has 2,9 Social Network users and is very likely to reach 7,3 mio within the next four years.

This enormous growth introduces significant opportunities for today’s marketers assuming that they have the right strategies in place. Marketers who would like to be successful need to know which kinds of advertising formats are effective within Social Networks.

The survey Community Effects 2008 has verified that sponsored music, viral videos and games are most accepted by community members. “A particularly promising strategy is a combination of decently communicated advertising messages, a high fun factor and the possibility to communicate indirectly with other users.”

More than every second questioned participant evaluates music-clips (59%) and video-campaigns (51%) as a throughout positive advertising medium. On the contrary, most community users reject classic contests (30 %) and implored Flash-Layers (31 %).

Starting my own blog was one of my objectives for year 2008! Now it’s already mid 2008 and it seems the time has finally come to start my own contribution to the www.

After having read many, many and many blogs from other people and after having dipped deaper and deaper into the social media space, I finally managed to kick it off!

I will do my best to contribute, guys;-)